Brilliant breakdown of the agent-driven commerce shift. The part about "SEO 2.0" being machine-readable optimization rather than human-facing ranking really crystallizes what most retailers are missing right now. We're so locked into optimizng for Google's algoritm that we forget agents don't care about meta descriptions or backlinks, they parse structured data and API responses in miliseconds. That fundamentaly changes what "being discoverable" even means.
Exactly, the real gap I'm seeing: nobody owns the product data quality + API performance conversation at most companies. SEO team doesn't touch it. Engineering sees it as backend plumbing. Meanwhile, that's literally what determines if Agentic AI recommends you or skips you.
Brilliant breakdown of the agent-driven commerce shift. The part about "SEO 2.0" being machine-readable optimization rather than human-facing ranking really crystallizes what most retailers are missing right now. We're so locked into optimizng for Google's algoritm that we forget agents don't care about meta descriptions or backlinks, they parse structured data and API responses in miliseconds. That fundamentaly changes what "being discoverable" even means.
Exactly, the real gap I'm seeing: nobody owns the product data quality + API performance conversation at most companies. SEO team doesn't touch it. Engineering sees it as backend plumbing. Meanwhile, that's literally what determines if Agentic AI recommends you or skips you.