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The Death of Your TOFU Content
HubSpot had one of the best SEO teams in the world. They lost 70-80% of traffic in weeks. If you're still building content the same way you were two…
Jan 15
•
Pankaj Khangwal
2
AI Changed International SEO. Most Teams Are Screwing It Up.
Translation is cheap. Trust is expensive. Here's the gap AI can't fill.
Jan 8
•
Pankaj Khangwal
and
Vaishali Sharma
2
2
Is Your SEO Strategy Ready for Personalized AI Answers? (Probably Not.)
When Every User Gets a Different Answer, What Is SEO Optimizing For?
Jan 1
•
Pankaj Khangwal
and
Vaishali Sharma
2
1
December 2025
How Narrow Positioning Gets You Mentioned in AI Search (ChatGPT, Claude, Perplexity, etc.)
Being everything to everyone makes you invisible to AI
Dec 25, 2025
•
Pankaj Khangwal
and
Vaishali Sharma
2
1
SEO Isn't Dying But Google Rankings Are
Why brands win by showing up across YouTube, Reddit, ChatGPT, and TikTok — not just ranking on Google
Dec 18, 2025
•
Pankaj Khangwal
and
Vaishali Sharma
2
1
The Billion-Dollar Bet on Voice + Vision Search (And Why Most SEO Teams Will Miss It)
Meta, Google, and OpenAI poured billions into cameras that see, voice that understands, and agents that act. Your keyword strategy won't survive it.
Dec 11, 2025
•
Pankaj Khangwal
and
Vaishali Sharma
2
AI Agents Are Rewriting Ecommerce. Will Your SEO Strategy Survive?
McKinsey says agents will control $5 trillion in retail by 2030.
Dec 4, 2025
•
Pankaj Khangwal
2
2
1
November 2025
The Future of AI-First SEO | 2026 and Beyond | Part-2
A closer look at bias, agents, data moats, and the end of TOFU
Nov 27, 2025
•
Pankaj Khangwal
The Future of AI-First SEO | 2026 and Beyond
Seven signals that will define the next era of SEO
Nov 20, 2025
•
Pankaj Khangwal
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